Pejman Javaheri In Daily Journal: What Dupe Culture Means for Brand Survival and Trademark Law - Juris Law Group, P.C.

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By Pejman Javaheri Trademarks July 10, 2025

Our Managing Partner, Pejman Javaheri, has been published in the Daily Journal with an article that explores one of today’s most talked-about challenges in intellectual property: how the rise of “dupe culture” is testing the limits of trademark law.

In “Dupe Culture on Trial: Lululemon, Costco, and the Future of Trademark Law”, Pejman analyzes the legal battle between Lululemon and Costco. The case centers on lookalike leggings and raises important questions for brand owners, retailers, and consumers. It highlights the impact of social media trends and aesthetic mimicry in modern markets.

This is more than a fashion industry issue. As Mr. Pejman explains, the case could shape how courts handle key questions around trade dress, consumer confusion, and the fine line between inspiration and infringement. For companies building or protecting a brand, especially in consumer goods, this is a must-read.

🔗 Read the full article in the Daily Journal

At Juris Law Group, P.C. we help brands stay ahead of the curve. If you’re facing questions about trademark protection, trade dress, or brand enforcement in a rapidly changing landscape, let’s talk.

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Pejman Javaheri / About Author

Pejman Javaheri, Esq., is the founder of Juris Law Group, P.C., a firm established in 2009 that specializes in Food IP Licensing and related areas of food and beverage law. With a commitment to integrating legal excellence into business strategies, Javaheri leads a firm renowned for its expertise in areas such as Food & Beverage Law, Licensing & Brand Protection, Outside General Counsel, Consumer Products & Manufacturing, Corporate & Business Law, Family Office, and Business Affairs. Pejman Javaheri brings a unique and comprehensive approach to legal services, particularly in the realm of licensing agreements. Under his leadership, the firm has excelled in areas such as Food & Beverage Law, where his team supports a range of clients from agribusinesses to retailers. In Licensing & Brand Protection, Javaheri has led the firm to become a leader in the food and beverage space, expertly handling negotiations, terms sheets, and drafting industry-standard license agreements.

Pejman Javaheri also specializes in Outside General Counsel, providing strategic planning and comprehensive legal advice; Consumer Products & Manufacturing, focusing on compliance and risk management; Corporate & Business Law, offering a streamlined boutique approach; Family Office, delivering personalized counsel; and Business Affairs, where Javaheri's team combines legal acumen with business insight.

His academic foundation in Political Science and Psychology from the University of California, Irvine, combined with a Juris Doctor from UC Hastings College of the Law, set the stage for a career marked by innovation and comprehensive legal solutions.

At Winston & Strawn, LLP, Javaheri refined his skills in corporate, real estate, and finance law. He is celebrated for his role as a strategic business planner and legal expert, earning the title Chief 'Get Sh!t Done' Officer™ for his dynamic, results-oriented approach. His leadership in community involvement is highlighted by his prestigious role on the Los Angeles Trial Lawyers’ Charities (LATLC) Honorary Board of Directors.

Embodying ethics, commitment, professionalism, confidentiality, and creativity, Javaheri's approach is defined by integrity, a client-focused urgency, and a constant drive for innovation. At Juris Law Group, he not only provides legal solutions but also nurtures the growth and success of his clients' businesses and ventures, adapting to their evolving needs.

Food IP licensing offers a unique opportunity for brand expansion and consumer engagement. Juris Law Group’s experience in facilitating diverse licensing agreements, coupled with the growing trend of major brands entering this space, underscores the potential of this sector. If you are considering leveraging your IP in the food and beverage industry, our team at Juris Law Group is equipped to guide you through this journey. Contact our expert food and beverage licensing lawyers today.

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