Skip to main content Scroll Top

Brand Partnerships

Guidance on structuring, negotiating, and protecting strategic collaborations between brands, influencers, and licensors.
Brand Partnerships
Ferrero and Netflix Expand Wonka Brand Through Global Partnership
Untitled design (27)
Ferrero and Netflix Expand Wonka Brand Through Global Partnership
May 26, 2026
Ferrero and Netflix Expand Wonka Brand Through Global Partnership
Liquid I.V. x Ring Pop Launch: IP Licensing and Advertising Risk
person drinking electrolyte drink
Liquid I.V. x Ring Pop Launch: IP Licensing and Advertising Risk
April 21, 2026
Liquid I.V. x Ring Pop Launch: IP Licensing and Advertising Risk
Kylie Jenner’s Sprinter Expands Into Hydration, Raising New Trademark Considerations 
Untitled design (2)
Kylie Jenner’s Sprinter Expands Into Hydration, Raising New Trademark Considerations 
April 9, 2026
Kylie Jenner’s Sprinter Expands Into Hydration, Raising New Trademark Considerations 
Estée Lauder Sues Zara and Jo Malone Over Fragrance Branding Dispute 
Untitled design (31)
Estée Lauder Sues Zara and Jo Malone Over Fragrance Branding Dispute 
March 17, 2026
Estée Lauder Sues Zara and Jo Malone Over Fragrance Branding Dispute 
Caliwater and Celebrity Investors Push Cactus Water Into the Functional Beverage Spotlight
cactus water
Caliwater and Celebrity Investors Push Cactus Water Into the Functional Beverage Spotlight
March 11, 2026
Caliwater and Celebrity Investors Push Cactus Water Into the Functional Beverage Spotlight
Kim Kardashian Joins Relaunch of No-Caffeine Energy Drink UPDATE — Coming to Walmart
kim kardashian update energy drink
Kim Kardashian Joins Relaunch of No-Caffeine Energy Drink UPDATE — Coming to Walmart
February 25, 2026
Kim Kardashian Joins Relaunch of No-Caffeine Energy Drink UPDATE — Coming to Walmart
Megan Thee Stallion + Popeyes: A Product Collaboration That Led to Franchise Ownership
megan thee stallion and popeyes
Megan Thee Stallion + Popeyes: A Product Collaboration That Led to Franchise Ownership
January 6, 2026
Megan Thee Stallion + Popeyes: A Product Collaboration That Led to Franchise Ownership
TikTok Shop Influencer Agreements: Who Owns Content and Data?
Untitled design (4)
TikTok Shop Influencer Agreements: Who Owns Content and Data?
December 15, 2025
TikTok Shop Influencer Agreements: Who Owns Content and Data?
Why Exclusive Partnerships Like Alfred Coffee × Icelandic Glacial Are Reshaping the Beverage Industry
summer tonic drink
Why Exclusive Partnerships Like Alfred Coffee × Icelandic Glacial Are Reshaping the Beverage Industry
September 23, 2025
Why Exclusive Partnerships Like Alfred Coffee × Icelandic Glacial Are Reshaping the Beverage Industry
Colgate-Palmolive’s AI Biomaterials Push: Key Legal Risks for CPG
Colgate-Palmolive AI biomaterials packaging innovation legal risks
Colgate-Palmolive’s AI Biomaterials Push: Key Legal Risks for CPG
September 9, 2025
Colgate-Palmolive’s AI Biomaterials Push: Key Legal Risks for CPG
Blue Moon Breaks the Mold: How to Win Big with Unlikely Brand Collabs
Blue Moon
Blue Moon Breaks the Mold: How to Win Big with Unlikely Brand Collabs
July 15, 2025
Blue Moon Breaks the Mold: How to Win Big with Unlikely Brand Collabs
BEEUP by Beckham: How a Snack Brand Turned Ingredient Licensing Into a Competitive Edge
David Beckham BEEUP licensing CPG brand
BEEUP by Beckham: How a Snack Brand Turned Ingredient Licensing Into a Competitive Edge
July 8, 2025
BEEUP by Beckham: How a Snack Brand Turned Ingredient Licensing Into a Competitive Edge
Hershey’s and Twizzlers Partner for the Biggest Brand Activation of the Year — A Legal Look Inside
Blog images (870 x 400 px) (1)
Hershey’s and Twizzlers Partner for the Biggest Brand Activation of the Year — A Legal Look Inside
July 1, 2025
Hershey’s and Twizzlers Partner for the Biggest Brand Activation of the Year — A Legal Look Inside
Mars and Razer’s Successful Collaboration Shows How to Structure a Legally Sound JV
Mars and Razer’s
Mars and Razer’s Successful Collaboration Shows How to Structure a Legally Sound JV
June 16, 2025
Mars and Razer’s Successful Collaboration Shows How to Structure a Legally Sound JV
Structuring Brand Partnerships and Endorsements: How to Protect Your Brand Equity and Maximize Its Potential
Blog images(700 x 700 px) (7)
Structuring Brand Partnerships and Endorsements: How to Protect Your Brand Equity and Maximize Its Potential
May 13, 2025
Structuring Brand Partnerships and Endorsements: How to Protect Your Brand Equity and Maximize Its Potential