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A recap of the 2023 Private Label Manufacturers Association’s Show


Today, we will be exploring the 2023 edition of the PLMA Show. The PLMA Show, also known as the Private Label Manufacturers Association Show, is an annual trade show event that holds great significance in the private label industry. This gathering, hosted at the esteemed Donald E. Stephens Convention Center in Chicago, serves as a pivotal platform for industry leaders, experts, and innovators to come together. It celebrates the growth and impact of private label products, which have garnered a staggering $230 billion in sales, underscoring their importance in the retail landscape. The event not only highlights the quality and innovation of store brands but also fosters collaboration between manufacturers and retailers, ensuring that they stay at the forefront of consumer trends and industry innovation. In summary, the PLMA Show is a cornerstone of the trade show calendar, shining a spotlight on the private label industry’s enduring influence and fostering essential partnerships within the sector.

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What is the PLMA Show?

The PLMA (Private Label Manufacturers Association) Show is an esteemed annual trade show event, eagerly anticipated by professionals within the private label industry. Hosted at the illustrious Donald E. Stephens Convention Center in Chicago, this event is a cornerstone of the industry calendar, typically spanning several days of immersion in all things private label. The 2023 event, scheduled for November 12-14, promises to be yet another remarkable gathering of industry leaders, experts, and innovators.

At its core, the PLMA Show serves as a nexus for manufacturers, retailers, and specialists, providing an unrivaled platform for the spotlighting of store brands. In recent years, private label products have risen to prominence as a formidable force within the retail landscape, and the PLMA Show plays a pivotal role in celebrating and dissecting this phenomenon. The event underscores the undeniable growth and impact of private label products, underscoring their significance as a strategic retail tool. These products are recognized not only for their potential to engender customer loyalty but also for their capacity to substantially enhance company profits. 

A central theme of the PLMA Show revolves around the dynamic world of store brands. This annual gathering acknowledges that private label products have solidified their position as a juggernaut within the U.S., amassing a staggering $230 billion in sales. Such a monumental figure underscores their enduring presence and undeniable influence. The event delves into the remarkable expansion of store brands across diverse product categories, distribution channels, and even virtual platforms. It highlights the myriad qualities that render these brands highly attractive to discerning consumers. These qualities encompass not only product quality but also innovation, exceptional value, social and environmental consciousness, and support for healthier lifestyles.

Perhaps the most captivating aspect of the PLMA Show is the bustling exchange of ideas and collaborations between manufacturers and retailers. This interplay is nothing short of crucial for the continued success of the private label industry. The event serves as a beacon of guidance, offering invaluable insights into adapting to ever-evolving consumer trends and surmounting logistical challenges. By fostering such robust cooperation, the PLMA Show helps both manufacturers and retailers stay at the vanguard of product development, ensuring they remain adept at meeting consumer needs while spearheading industry innovation.

In summation, the PLMA Show stands as a pinnacle of the annual trade show calendar, an occasion where the private label industry takes center stage. It effectively illuminates the growing significance of store brands within the retail sector and acts as a catalyst for collaboration between manufacturers and retailers. In doing so, it empowers the industry to not only meet but also anticipate consumer demands and continues to drive the relentless wave of innovation that characterizes this dynamic sector.

PLMA Show 2023 in a Nutshell

The Private Label Manufacturers Association (PLMA) held its much-anticipated “World of Private Label” International Trade Show in 2023, and it was a remarkable event that left an indelible mark on the private label industry. This grand gathering took place from May 23 to May 24 at the renowned RAI Amsterdam, and it drew an unprecedented crowd of over 16,000 trade visitors representing 120 countries worldwide. Notably, this record-breaking attendance shattered pre-pandemic records, signifying a triumphant return of the industry to full strength. Some of its highlights were

  • A Multinational Spectacle:

The PLMA Show served as a global stage where industry players, manufacturers, retailers, and specialists from diverse corners of the globe converged to explore the multifaceted world of private label. With 2,650 exhibiting companies hailing from 72 different countries, the show floor was a vibrant tapestry of food and non-food products, each vying for attention and acclaim. Exhibitors unanimously praised the exceptional quality of the visitors, a characteristic hallmark of the PLMA show. New connections were forged, meetings with established partners transpired, and the groundwork for future business deals was meticulously laid.

  • Showcasing Innovation and Creativity:

Among the main attractions that captivated attendees were the PLMA Idea Supermarket and the New Product Expo. These focal points provided a centralized display of private label innovation and new product development. Visitors marveled at the ingenuity and creativity on display, reaffirming that private label products are at the forefront of industry innovation.

  • A Glimpse into the Future:

The event commenced with well-attended pre-show seminars that delved into the prospects of private label in 2023. Projections indicated that private label is poised to grow by 2-3% in Europe, with Eastern Europe leading the charge with the most robust growth. The statistics from NielsenIQ and GfK further emphasized the dominance of private label in Europe, boasting an impressive 34% market share. This data underscored that private label products are steadily gaining ground across various countries and product categories.

  • A Global Affair:

“The World of Private Label” is not just an event; it’s a global affair that is recognized by the private label industry on an international scale. PLMA’s President, Peggy Davies, emphasized the show’s pivotal importance, describing it as the leading B2B private label platform globally. The international private label industry recognizes and celebrates the show’s significance, and it continues to be a beacon of excellence and innovation for the industry.

Juris Law Group’s take on the PLMA Show 2023

The PLMA Show 2023 was a standout event, bringing together industry leaders and innovators from around the world. With over 16,000 attendees representing 120 countries, it marked a triumphant return for the private label industry. We recognize the importance of this event in showcasing the quality and innovation of store brands and fostering collaboration between manufacturers and retailers. At Juris Law Group, we remain committed to supporting our clients in the private label sector and staying at the forefront of industry developments. The PLMA Show continues to be a global platform driving excellence and innovation in the private label industry.

What Lies Ahead for the PLMA Show?

As the dust settles on the 2023 “World of Private Label” International Trade Show, anticipation is already building for next year’s event. Mark your calendars for May 28-29, 2024, as the private label industry gears up once again for another exhilarating edition of the show. With its legacy of innovation, networking, and market insights, the PLMA Show is poised to continue shaping the future of the private label industry for years to come.

For more details about this spectacular event, you can visit the official PLMA International website: