Blue Moon Breaks the Mold: How to Win Big with Unlikely Brand Collabs
Blue Moon
Blue Moon Breaks the Mold: How to Win Big with Unlikely Brand Collabs
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Blue Moon Breaks the Mold: How to Win Big with Unlikely Brand Collabs
BEEUP by Beckham: How a Snack Brand Turned Ingredient Licensing Into a Competitive Edge
David Beckham BEEUP licensing CPG brand
BEEUP by Beckham: How a Snack Brand Turned Ingredient Licensing Into a Competitive Edge
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Hershey’s and Twizzlers Partner for the Biggest Brand Activation of the Year — A Legal Look Inside
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Hershey’s and Twizzlers Partner for the Biggest Brand Activation of the Year — A Legal Look Inside
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Hershey’s and Twizzlers Partner for the Biggest Brand Activation of the Year — A Legal Look Inside
Mars and Razer’s Successful Collaboration Shows How to Structure a Legally Sound JV
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Mars and Razer’s Successful Collaboration Shows How to Structure a Legally Sound JV
Structuring Brand Partnerships and Endorsements: How to Protect Your Brand Equity and Maximize Its Potential
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Structuring Brand Partnerships and Endorsements: How to Protect Your Brand Equity and Maximize Its Potential
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Structuring Brand Partnerships and Endorsements: How to Protect Your Brand Equity and Maximize Its Potential