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Why Exclusive Partnerships Like Alfred Coffee × Icelandic Glacial Are Reshaping the Beverage Industry
September 23, 2025
Why Exclusive Partnerships Like Alfred Coffee × Icelandic Glacial Are Reshaping the Beverage Industry
Colgate-Palmolive’s AI Biomaterials Push: Key Legal Risks for CPG
September 9, 2025
Colgate-Palmolive’s AI Biomaterials Push: Key Legal Risks for CPG
Blue Moon Breaks the Mold: How to Win Big with Unlikely Brand Collabs
July 15, 2025
Blue Moon Breaks the Mold: How to Win Big with Unlikely Brand Collabs
BEEUP by Beckham: How a Snack Brand Turned Ingredient Licensing Into a Competitive Edge
July 8, 2025
BEEUP by Beckham: How a Snack Brand Turned Ingredient Licensing Into a Competitive Edge
Hershey’s and Twizzlers Partner for the Biggest Brand Activation of the Year — A Legal Look Inside
July 1, 2025
Hershey’s and Twizzlers Partner for the Biggest Brand Activation of the Year — A Legal Look Inside
Mars and Razer’s Successful Collaboration Shows How to Structure a Legally Sound JV
June 16, 2025
Mars and Razer’s Successful Collaboration Shows How to Structure a Legally Sound JV
Structuring Brand Partnerships and Endorsements: How to Protect Your Brand Equity and Maximize Its Potential
May 13, 2025
Structuring Brand Partnerships and Endorsements: How to Protect Your Brand Equity and Maximize Its Potential