In the competitive world of consumer packaged goods (CPG), having a robust legal strategy is essential from the outset. At Juris Law Group, P.C., we specialize in guiding CPG companies—spanning food, beverage, wellness, cosmetics, supplements, and personal care—from initial product development through to acquisition. Our comprehensive legal services are designed to support and protect your brand at every stage.
Strategic Legal Support for CPG Companies
Our deep-rooted experience in the CPG sector enables us to offer tailored legal counsel that aligns with your business objectives. Whether you’re launching a new product or preparing for a merger, our team provides the necessary legal framework to ensure compliance and foster growth.
Key Legal Services for CPG Brands
At Juris Law Group, P.C., our role as legal advisors to consumer packaged goods (CPG) companies goes far beyond drafting contracts or reviewing compliance checklists. We provide strategic legal guidance that helps founders and operators make informed decisions, mitigate risk, and build sustainable value. Here’s a closer look at the legal services we provide to support CPG brands at every stage of growth:
Product Development and Regulatory Positioning
Bringing a consumer product to market—especially in highly regulated categories like food, beverage, supplements, and personal care—requires more than a good idea and attractive packaging. From the outset, we help companies evaluate their product formulations, ingredient sourcing, and marketing claims to ensure alignment with FDA, FTC, and state-level regulatory standards. Whether you’re developing a clean-label juice or a wellness supplement, we ensure that your go-to-market strategy doesn’t expose your brand to costly enforcement actions. Our team advises on permissible health claims, substantiation requirements, and pre-market notification protocols for certain regulated products. This early legal input reduces the risk of mislabeling, false advertising, and noncompliance—issues that can result in regulatory fines, product recalls, or damage to consumer trust.
Manufacturing, Packaging, and Supply Chain Agreements
Your co-manufacturer or packaging partner can be one of your most important relationships—and one of the riskiest if not properly documented. We draft and negotiate robust manufacturing and supply chain agreements that define expectations, quality standards, and remedies in case of product defects, recalls, or missed deadlines. From ingredient procurement to third-party logistics and fulfillment, we help CPG companies lock in service levels, protect intellectual property, and establish clear indemnity and liability protections. Our experience working with manufacturers in the U.S. and abroad gives us insight into the unique risks and negotiation dynamics in this space.
Labeling, Advertising, and Claims Compliance
For consumer-facing brands, your label and marketing claims are often the first—and most regulated—point of contact with your customers. We help clients navigate the overlapping web of federal, state, and retailer-specific labeling requirements, including:
- FDA food labeling and nutrition facts panelsSupplement labeling under DSHEAProp 65 warning language and exemptionsOrganic, non-GMO, and other certification claims“Clean,” “natural,” and “free from” marketing statements
In addition to label review, we advise on digital marketing, influencer campaigns, and social media promotions to ensure your advertising complies with FTC guidance and platform policies. If your brand leverages health, environmental, or performance-based messaging, we’ll help you substantiate those claims and avoid regulatory scrutiny.
Retail, Agency, and Influencer Agreements
To grow distribution and brand awareness, CPG companies often rely on third-party partnerships with retailers, creative agencies, and influencers. Each of these relationships comes with unique legal considerations that can affect your brand’s IP, reputation, and compliance posture. We regularly negotiate and draft:
- Retail and broker agreements for national and regional expansion
- Influencer and brand ambassador contracts that comply with FTC endorsement rules
- Co-marketing agreements and brand licensing deals
- Creative services and agency SOWs with clear IP ownership and usage rights
Whether you’re launching a DTC campaign or rolling out into Whole Foods, we ensure your brand assets and legal exposure are fully accounted for.
Intellectual Property Protection and Brand Enforcement
Your brand is one of your most valuable assets—and one of the most vulnerable if left unprotected. We help CPG companies secure and defend their intellectual property through proactive legal strategies that grow with your business. Our IP services include:
- Trademark clearance, registration, and portfolio management (U.S. and international)
- Copyright protection for product packaging, brand content, and marketing materials
- Trade secret protections for proprietary formulas, supplier lists, and internal processes
- IP enforcement, including cease-and-desist letters and infringement litigation support
Whether you’re creating a new sub-brand or expanding overseas, we make sure your IP is protected and enforceable where it matters most.
Exit Planning and Due Diligence Readiness
Eventually, many CPG brands aim to be acquired by a strategic buyer, merge with a larger platform, or bring in private equity. We help our clients prepare for these milestones from a legal and operational standpoint, often years in advance. Our services include:
- Internal legal audits to identify and resolve red flags before diligence
- Cap table management and investor rights review
- Employment and contractor agreement cleanup
- Negotiation of LOIs, term sheets, and definitive purchase agreements
We also work with clients post-acquisition to support earn-outs, integrations, and transition services. By taking a proactive approach to legal readiness, our clients are positioned for smoother exits and stronger valuations.
Why Choose Juris Law Group, P.C.?
Our firm stands out for its industry-specific expertise and commitment to client success. We serve as outside general counsel for numerous CPG companies, providing ongoing legal support that adapts to your evolving needs. Our proactive approach ensures that legal considerations are seamlessly integrated into your business strategy.
Frequently Asked Questions
Question 1: How can Juris Law Group, P.C. assist with FDA compliance for my product?
Answer 1:
We provide comprehensive legal guidance on FDA regulations to ensure your product is properly classified, labeled, and marketed in compliance with federal law. This includes ingredient review, claim substantiation, nutrition facts, and pre-market notifications where applicable.
Question 2: What steps should I take to protect my brand’s intellectual property?
Answer 2:
We advise registering your trademarks early, conducting clearance searches, and ensuring all packaging, content, and marketing materials are copyright protected. We also help implement NDAs and internal controls to protect trade secrets and proprietary formulations.
Question 3: How early should I involve legal counsel in my product development process?
Answer 3:
As early as possible. Legal issues tied to claims, ingredient sourcing, and regulatory compliance can affect product viability. Early involvement helps prevent missteps that could delay launch or trigger liability later.
Question 4: What contracts are most important for a growing CPG company?
Answer 4:
Your manufacturing agreements, supplier contracts, IP licenses, distribution terms, and influencer agreements all carry significant legal implications. We help ensure each contract is aligned with your brand’s growth stage and risk profile.
Question 5: What do investors look for in a legally “clean” CPG brand?
Answer 5:
Investors want to see a clear cap table, strong IP ownership, regulatory compliance, clean financials, and enforceable contracts. We help companies prepare their documentation and eliminate legal red flags before they enter a funding round or acquisition process.
Final Thoughts
In the fast-paced CPG industry, legal foresight is not just a safeguard—it’s a strategic asset. Juris Law Group, P.C. is dedicated to empowering brands with the legal tools necessary to build a strong foundation, scale effectively, and protect their innovations. Whether you’re navigating product development, expanding your market presence, or preparing for an exit, our team is here to ensure your legal strategy drives profitability and long-term success.
