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Nestle Set to Acquire Kraft’s Frozen Pizza Division Including California Pizza Kitchen Brand

Nestle Set to Acquire Kraft’s Frozen Pizza Division Including California Pizza Kitchen Brand
Nestle's acquisition of Kraft’s frozen pizza
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By Pejman Javaheri Food News May 13, 2020

In a significant move within the food industry, Nestle is poised to expand its portfolio by acquiring Kraft’s frozen pizza business in the U.S. and Canada. The deal, valued at $3.7 billion, also encompasses the licensing rights for the California Pizza Kitchen brand. This acquisition marks a notable shift as Nestle aims to strengthen its position in the frozen food sector.

Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen, expressed their enthusiasm about the transition. “After a successful thirteen-year partnership with Kraft, we are thrilled to begin a new chapter with Nestle. We anticipate a seamless integration and are eager to leverage Nestle’s robust distribution network to enhance our brand’s presence in the grocery channel,” they stated.

The sale, pending regulatory approval, is expected to close within the year, heralding a new era for the popular pizza brand. Nestle USA’s Chairman and CEO, Brad Alford, highlighted the strategic fit of the acquisition. “The addition of the frozen pizza segment complements our existing frozen food portfolio, which includes Stouffer’s, Lean Cuisine, Buitoni, Hot Pockets, and Lean Pockets. We foresee continued growth in the frozen pizza category, bolstered by the strong performance of the California Pizza Kitchen brand,” Alford explained.

This acquisition not only underscores Nestle’s commitment to enhancing its product offerings but also reflects the company’s strategic approach to growing its market share in the competitive frozen food industry. As Nestle and California Pizza Kitchen gear up for their future collaboration, both companies look forward to bringing premium, convenient dining options to consumers across North America.

Juris Law Group are specialists in food law and equipped to provide insights and guidance on acquisitions, licensing agreements and related structures that could impact the growth of your business. Contact us today for a free consultation to explore your legal and strategic options in the evolving food industry landscape.

Pejman Javaheri / About Author
Pejman Javaheri, Esq., is the founder of Juris Law Group, P.C., a firm established in 2009 that specializes in Food IP Licensing and related areas of food and beverage law. With a commitment to integrating legal excellence into business strategies, Javaheri leads a firm renowned for its expertise in areas such as Food & Beverage Law, Licensing & Brand Protection, Outside General Counsel, Consumer Products & Manufacturing, Corporate & Business Law, Family Office, and Business Affairs. Pejman Javaheri brings a unique and comprehensive approach to legal services, particularly in the realm of licensing agreements. Under his leadership, the firm has excelled in areas such as Food & Beverage Law, where his team supports a range of clients from agribusinesses to retailers. In Licensing & Brand Protection, Javaheri has led the firm to become a leader in the food and beverage space, expertly handling negotiations, terms sheets, and drafting industry-standard license agreements.

Pejman Javaheri also specializes in Outside General Counsel, providing strategic planning and comprehensive legal advice; Consumer Products & Manufacturing, focusing on compliance and risk management; Corporate & Business Law, offering a streamlined boutique approach; Family Office, delivering personalized counsel; and Business Affairs, where Javaheri's team combines legal acumen with business insight.

His academic foundation in Political Science and Psychology from the University of California, Irvine, combined with a Juris Doctor from UC Hastings College of the Law, set the stage for a career marked by innovation and comprehensive legal solutions.

At Winston & Strawn, LLP, Javaheri refined his skills in corporate, real estate, and finance law. He is celebrated for his role as a strategic business planner and legal expert, earning the title Chief 'Get Sh!t Done' Officer™ for his dynamic, results-oriented approach. His leadership in community involvement is highlighted by his prestigious role on the Los Angeles Trial Lawyers’ Charities (LATLC) Honorary Board of Directors.

Embodying ethics, commitment, professionalism, confidentiality, and creativity, Javaheri's approach is defined by integrity, a client-focused urgency, and a constant drive for innovation. At Juris Law Group, he not only provides legal solutions but also nurtures the growth and success of his clients' businesses and ventures, adapting to their evolving needs.

Food IP licensing offers a unique opportunity for brand expansion and consumer engagement. Juris Law Group’s experience in facilitating diverse licensing agreements, coupled with the growing trend of major brands entering this space, underscores the potential of this sector. If you are considering leveraging your IP in the food and beverage industry, our team at Juris Law Group is equipped to guide you through this journey. Contact our expert food and beverage licensing lawyers today.
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