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Food IP Licensing Sells! NFL Star Travis Kelce Teams Up with Walmart to Launch Line of Refrigerated BBQ Delights

Kansas City Chiefs superstar Travis Kelce is making headlines for a different reason these days, and it involves something just as exciting as his football career. The tight end sensation has partnered with Walmart to introduce a mouthwatering line of refrigerated meals under the brand “Travis Kelce’s Kitchen.” This is yet another example of how food manufacturers can leverage the marketing power of IP to boost sales.

Juris Law Group has successfully executed on a long list of IP licenses between food manufacturers and IP rights holders. Our team can help solicit, negotiate and manage the terms of an IP license that could change the trajectory of your product sales. By slapping a recognizable IP to a high quality food or beverage product, manufacturers can reduce their marketing costs dramatically and improve the chances that their product will see sales scale.

In this case, forget the rumors about his personal life – the real scoop here is about his delicious new venture. Kelce’s Kitchen is bringing the iconic flavors of Kansas City to your dining table with seven heat-and-eat dishes, all exclusively available at Walmart.

So, what’s on the menu? Kelce’s creations are inspired by the heart of Kansas City’s culinary scene and include the famous burnt ends, caramelized brisket tips often found smothered in sauce and served on white bread. You can enjoy them a la carte, with baked beans, or on a bed of mac and cheese.

Here’s the tantalizing lineup:

1. Bacon Mac & Cheese: A Kansas City classic featuring jumbo macaroni noodles coated in a decadent cheddar cheese sauce infused with juicy bacon morsels.

2. Brisket Burnt Ends & BBQ Sauce: The finest cuts of beef slow-cooked to perfection, caramelized, and topped with a signature Kansas City BBQ sauce.

3. BBQ Baked Beans with Burnt Ends: Baked black beans and white kidney beans, topped with brown sugar, bacon, and onions, paired with seasoned beef brisket burnt ends.

4. Brisket Burnt Ends with Mac & Cheese: A must-try combination of jumbo macaroni in a smooth cheddar cheese sauce, complemented with charred beef brisket burnt ends seasoned to perfection.

5. Sliced Brisket in BBQ Sauce: Succulent brisket infused with the rich and smoky aroma of Kansas City-style BBQ sauce.

6. BBQ Baked Beans with Sausage: Savory baked black beans and white kidney beans enhanced with a smoky barbecue flavor, sweetened with brown sugar, and enriched with bacon and aromatic onions. It’s perfectly complemented by tender pork sausage.

7. Sausage and Meatball Marinara with Peppers and Onions: Sliced pork sausage accompanies cheesy pork and beef meatballs submerged in a flavorful marinara sauce sauteed with bell peppers and onions.