(Image provided above is not an actual image of the product)
The D’Amelio family, a name synonymous with social media stardom, is now making a splash in the snack industry with their new venture, Be Happy Snacks Popcorn. This exciting development, exclusively unveiled by PEOPLE, is set to grace the shelves of Walmart and its online platform.
In an innovative move, the family, including Charli, Dixie, and their parents Marc and Heidi, have ventured into food IP licensing, leveraging their personal brand to create a unique product line. The popcorn series, boasting a gluten-free composition, features four distinct flavors, each embodying a family member’s essence. These include the playful Cotton Candy, the robust Maple Bacon, the sophisticated Parmesan Garlic, and the spirited Nice Spice.
Heidi D’Amelio shared her enthusiasm with PEOPLE, saying, “Each flavor stands out, mirroring our family’s diverse personalities.” She associates Marc with Parmesan Garlic and Charli with the delightful Cotton Candy flavor.
Dixie, playfully identifies herself with Nice Spice, leaving Maple Bacon as Heidi’s preference, though she admits to sharing Charli’s fondness for Cotton Candy.
The family’s collective love for their product was evident when Marc D’Amelio recalled, “We just downed four bags in the conference room,” a testament to the family’s belief in their new venture.
The brand’s name, Be Happy Snacks, draws inspiration from Dixie’s 2022 hit “Be Happy,” adding a deeply personal touch to the brand’s identity. This element underscores the family’s journey and values. The visually appealing packaging, designed with joy in mind, is a highlight Dixie proudly acknowledges. She stresses, “It looks good and tastes even better,” focusing on the product’s quality and appeal.
Charli D’Amelio shared insights into the family’s collaborative process in flavor development, highlighting their collective creativity and shared tastes.
Marc D’Amelio expressed his pride in this venture, emphasizing it as a family-centric business endeavor. “This is our family’s authentic offering to yours,” he remarked.
Be Happy Snacks exemplifies a successful foray into food IP licensing, a venture transcending the D’Amelio family’s digital roots. With its launch at Walmart, the family invites everyone to partake in their unique, tasty creation.
